Among Technology Adopters, These Customers Serve as a Gatekeeper to the Rest

question 31

Multiple Choice

Among technology adopters, these customers serve as a gatekeeper to the rest of the technology life cycle and their endorsement is needed for an innovation to get a fair hearing in the organization. However, they do not have access to the resources needed to move an organization toward a large-scale commitment to the new technology. This describes:

• A)technology enthusiasts.
• B)visionaries.
• C)skeptics.
• D)pragmatists.
• E)product champions.

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Definitions:

Twitter Followers

Individuals or entities that choose to receive updates and tweets from a specific Twitter account by subscribing to its feed.

Social Movement

A collective effort by a large group of people aiming to promote, enact, or resist social change, often outside of institutionalized political frameworks.

Breakdown Theory

A theory suggesting that social and normative structures break down under certain circumstances, leading to social disorder or change.

Power Balance

The distribution of power among countries or groups in a manner that no single entity can completely dominate others.