During the Tornado Phase of the Adoption Life Cycle,the Business

question 44

Multiple Choice

During the tornado phase of the adoption life cycle,the business marketing strategist should:

• A)focus on market segmentation.
• B)extend distribution channels.
• C)drive to the next lower price point.
• D)all of the above.
• E)(b)and (c)only.

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Definitions:

Continuous Improvement

An ongoing effort to improve products, services, or processes by making small, incremental improvements over time.

Goods And Services

The physical items (goods) and intangible assistance (services) that are produced and sold in the market.