In the Marketing of Business Services, Items Such as Uniforms

question 59

Multiple Choice

In the marketing of business services, items such as uniforms, logos, guarantees, written contracts, and color schemes are examples of:

• A)determinant attributes.
• B)the service concept.
• C)the actual service offer.
• D)physical evidence of the actual service.
• E)the system used to create and deliver the service.

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Definitions:

Retirement Contributions

Money set aside into retirement accounts, such as a 401(k) or IRA, often with tax advantages.

Medicare

A federal health insurance program in the United States primarily for people who are 65 or older, but also for some younger people with disabilities.

Health Insurance

A form of insurance coverage that pays for medical and surgical expenses incurred by the insured, or reimburses the insured for expenses incurred from illness or injury.

Craft Kits

Prepackaged sets containing materials and instructions for creating handcrafted items.