Along with Consumer-Goods Names Like Nike or Coca Cola, the World's

question 28

Essay

Along with consumer-goods names like Nike or Coca Cola, the world's most valuable brands include high-tech representatives such as Intel, Hewlett-Packard, IBM, and Microsoft. Describe the attributes of a strong high-tech brand. Do the investments in building a high-tech brand pay off? Explain.

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Definitions:

Laissez-Faire

A leadership style characterized by an absence of direct supervision, allowing team members to make decisions and carry out tasks autonomously.

Leadership Paradox

The concept that effective leadership often involves balancing contradictory qualities or approaches, such as being directive yet empowering.

Entity Theory

The belief that personal qualities such as intelligence are fixed and cannot be changed through effort.

Inborn Characteristic

A trait or attribute that an individual has from birth, often influenced by genetic factors and not acquired through learning or experience.