"Lead Users" Are Characterized as Important Sources of New Product

question 49

Multiple Choice

"Lead users" are characterized as important sources of new product ideas because they:

• A)have needs that will be general in the marketplace in the future.
• B)represent influential buying organizations.
• C)are consistent early adopters of new technologies.
• D)all of the above
• E)(a)and (b)only

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Definitions:

Ethics

Refers to a set of behavioral ideals or moral principles that guide us in determining right and wrong. We can think of these ideals and principles as a set of core values and beliefs.

Ethical Duty

A moral obligation to act in accordance with ethical principles or standards.

Separation of Church and State

The principle that government must maintain an attitude of neutrality toward religion and not endorse or support any particular religion.

Free Society

A society where individuals have significant freedom in their life choices, speech, and actions, often characterized by democratic governance and rule of law.