The Product-Oriented Sales Organization Presents Which of the Following Disadvantages

question 25

Multiple Choice

The product-oriented sales organization presents which of the following disadvantages?

• A)A "critical mass" of demand is required to offset the associated costs.
• B)Compared to other ways of organizing the sales force,the salesperson has the greatest degree of latitude in choosing which products and customers to emphasize.
• C)Several salespersons may be required to meet the diverse product requirements of a single customer.
• D)all of the above
• E)both (a)and (c)

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Definitions:

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount that they actually pay.

Supply Curve

A graph showing the relationship between the price of a good and the quantity of that good that sellers are willing to supply.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded.

Actual Price

The price at which a good or service is sold, not considering discounts or adjustments.