The Concept of Tangibility Helps the Manager To

question 55

Multiple Choice

The concept of tangibility helps the manager to:

• A)focus clearly on the firm's total market offering.
• B)recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
• C)determine how a service will marketed.
• D)all of the above.
• E)(a)and (b)only.

---

Definitions:

Common Stock

Equity ownership in a corporation, with rights to share in its profits and vote in company matters.

Comprehensive Income

The change in equity of a company during a period from transactions and other events from non-owner sources.

Equity

The portion of a company's assets that belongs to the shareholders after debts and liabilities have been settled.

Non-Owner Sources

Non-Owner Sources refer to funds sourced from entities other than the owners, such as loans, creditor financing, or any external investments into the business.