Buyers of Business Services Often Experience Difficulty in Evaluating Service

question 20

Multiple Choice

Buyers of business services often experience difficulty in evaluating service quality. Since it is difficult to evaluate quality,

• A)buyers tend to experience more perceived risk.
• B)buyers rely on different prepurchase information sources to reduce risk.
• C)symbology plays a more important role in the evaluation process.
• D)all of the above
• E)(a)and (b)only

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Definitions:

Syllogism

A form of deductive reasoning that consists of a major premise, a minor premise, and a conclusion, used to infer a relationship between two statements.

Hallucinogenic Drug

A substance that causes hallucinations, or perceptions and sensations that appear real but are not.

Major Term

In a syllogism, the predicate of the conclusion, which also appears in one of the premises.

Syllogism

A syllogism is a form of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true.