The Concept of Tangibility Helps the Manager To

question 55

Multiple Choice

The concept of tangibility helps the manager to:

• A)focus clearly on the firm's total market offering.
• B)recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
• C)determine how a service will marketed.
• D)all of the above.
• E)(a)and (b)only.

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Definitions:

Foreign Subsidiaries

Companies owned or controlled by another company, often located in a different country than the parent corporation.

Multinational Corporation

A company that operates in several countries but has its headquarters in one country.

Foreign Direct Investment

Investment by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

Insourcing

involves bringing processes or services back in-house, which were previously outsourced to external companies.