Automatic Data Processing (ADP) Was Born Through an Innovation That

question 33

Essay

Automatic Data Processing (ADP) was born through an innovation that created a new business niche-a foolproof outside service to help small businesses meet their weekly payrolls. First, position this service on a product-service continuum for which the basic underlying variable is tangibility. Second, describe how ADP's marketing strategy would be different from an office equipment manufacturer that called on the same small businesses.

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Definitions:

Ku Klux Klan

A white supremacist hate group originally founded in the 1860s in the United States, known for committing acts of violence and intimidation against African Americans and other minority groups.

Antiblack Violence

Refers to aggressive actions, both physical and systemic, specifically targeting Black individuals or communities.

Reconstruction-era

The period following the American Civil War, focused on the integration of the Southern states back into the Union and the legal and societal changes post-slavery.

Woodrow Wilson

Woodrow Wilson was the 28th President of the United States (1913-1921), noted for leading the country during World War I, advocating for the League of Nations, and implementing segregationist policies in federal agencies.