Many Business Marketers Are Turning from a Product to a Solutions

question 29

Essay

Many business marketers are turning from a product to a solutions perspective. How is the solutions perspective different from a product-centered perspective? What are the benefits of solution marketing? Illustrate the differences and benefits of solution marketing with an example using a business services marketer.

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Definitions:

Taxable Income

The portion of an individual's or entity's income used as the base for calculating income tax owed to the government.

Average Tax Rate

The ratio of the total amount of taxes paid to the total income, indicating how much of one's income goes to taxes.

Income Tax Schedule

A chart or table that displays tax rates applied to different levels of taxable income, used to calculate the amount of income tax owed.

Marginal Tax Rate

The rate at which the last dollar of income is taxed, indicating the percentage of tax applied to your income for each tax bracket in which you qualify.