The Sales Resource Grid Indicates That a Particular Territory (Planning

question 4

Multiple Choice

The sales resource grid indicates that a particular territory (planning and control unit) possesses high PCU opportunity and high sales organization strength. This suggests which of the following sales resource assignments?

• A)Invest a high level of sales resources to take advantage of opportunity.
• B)Invest a minimal level of sales resources.
• C)Invest a moderate level of sales resources to keep current position strength.
• D)Either direct a high level of sales resources to improve position or shift resources to other PCUs.

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Definitions:

Warrior Gene

A colloquial term for a variant of the MAOA gene that has been linked, controversially, to increased aggressiveness and risk-taking behaviors.

Serotonin

A neurotransmitter in the brain that plays key roles in regulating mood, appetite, and sleep, among other functions.

Aggressive Behavior

Actions intended to harm or intimidate another individual, often driven by anger or hostility.

Self-Esteem

A person's personal assessment of their own importance or merit.