Factors That Contribute to the Use of More Than One

question 27

Multiple Choice

Factors that contribute to the use of more than one distribution channel for the same product include:

• A)various market segments are served.
• B)the needs and buying processes employed by prospective customers varies.
• C)conflict between competing channels is relatively rare.
• D)all of the above
• E)both (a)and (b)

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Definitions:

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two quantitative variables.

Trend Projection

A forecasting technique that involves analyzing historical data to identify consistent results or directions over time.

Linear Regression

A statistical method used to model the relationship between a dependent variable and one or more independent variables.

Independent Variable

A variable in an experiment or model that is manipulated or changed to observe its effects on a dependent variable.