The Primary Reason for Using More Than One Type of Intermediary

question 62

Multiple Choice

The primary reason for using more than one type of intermediary for the same product is:

• A)the gross margin is not large.
• B)the product tends toward technical complexity.
• C)different market segments require different channel structures.
• D)the product is not standard, but is closer to made-to-order.

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Definitions:

Cross-Cultural

Relating to or involving different cultures, especially regarding comparison, interaction, or exchange.

Tone

The general character or attitude of a place, piece of writing, situation, etc., often setting the mood or atmosphere.

Timing

The selection of the most appropriate or opportune moment to perform an action or make a decision, affecting its success or outcome.

Chronemics

The study of how time is perceived, structured, and used in various cultures, and its effect on communication and behavior.