Use of a Direct Sales Force Is Best For

question 57

Multiple Choice

Use of a direct sales force is best for:

• A)highly customized solutions.
• B)smaller customers.
• C)complex products.
• D)All of the above.
• E)Only a and c.

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Definitions:

Research Objectives

Clearly defined purposes or goals that guide a research project, outlining what the project aims to discover, prove, or analyze.

Marketing Research Plans

Structured outlines detailing how to carry out research activities designed to gather data and insights for making informed marketing decisions.

Research Objectives

Specific goals or purposes that guide a research project, outlining what the study aims to achieve.

Marketing Research Problem

A specific issue or challenge identified by marketers that requires investigation and analysis through market research methods to find solutions.