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Marketing strategies can fail if business marketers do not consider the needs and capabilities of their intermediaries. What are the key factors in effectively motivating channel members?
Social Media
Digital platforms that enable users to create, share content, and participate in social networking.
Recreation
Activities done for enjoyment, leisure, or relaxation outside of one's regular duties or work.
Leisure
Free time when one is not working or attending to other duties, often used for relaxation, entertainment, or hobbies.
High Culture
Forms of cultural expression associated with the elite or well-educated segments of society, including classical music, fine arts, and literature.
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