Which of the Following Are Interrelated Evaluations That Are Required

question 8

Multiple Choice

Which of the following are interrelated evaluations that are required to design a marketing strategy?

• A)How much should be spent on marketing in the planning period?
• B)How are marketing dollars to be allocated?
• C)Within each element of the marketing strategy,how should dollars be allocated?
• D)Which segments,products,and geographic areas are most profitable?
• E)All of the above.

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Definitions:

Satisfying Wants

Fulfilling the desires or needs of consumers, often a goal for businesses to meet through the production of goods and services.

Income

A broader term that encompasses money received on a regular basis from work, property, investments, or welfare payments.

Opportunity Costs

The cost of an alternative that must be forgone in order to pursue a certain action; the benefits you could have received by taking an alternative action.

Trade-offs

The concept that in order to gain something, something else must be given up, reflecting the opportunity cost of choices and decisions.