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In serving JIT customers,business marketers find that:
Self-determination Theory
A psychological framework suggesting people are motivated to grow and change by three innate and universal needs: competence, autonomy, and relatedness.
Particular Needs
Specific requirements or necessities that individuals or groups have, which can vary greatly depending on personal circumstances, preferences, or conditions.
Belongingness Needs
are a person's inherent need to feel connected, valued, and a part of a group or social circle, reflecting a fundamental human motivation.
ERG Theory
ERG Theory is a motivation theory developed by Clayton Alderfer that categorizes human needs into three types: Existence, Relatedness, and Growth, suggesting that these needs can influence workplace behavior.
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