Dell Computer Has Been Developing Closer Relationships with Its Corporate

question 26

Essay

Dell Computer has been developing closer relationships with its corporate customers by setting up Web sites on internal company networks. The system enables individual employees at customer locations to easily order from a pre-approved line of Dell Computers. Discuss how Dell might use direct e-mail advertising to reach employees at these companies and reinforce its Web strategy.

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Definitions:

Production Process

The systematic series of actions or steps designed to create and produce a product or service.

Daily Attendance

The record or the act of keeping track of the presence or participation of individuals, such as students or employees, on a daily basis.

Confidence Coefficient

The confidence level expressed as a decimal value. For example, .95 is the confidence coefficient for a 95% confidence level.

Average Yearly Salaries

The mean amount of money earned by employees in a specific job or industry over the course of a year.