Two Types of Benefits Can Contribute to Customer Value in Business

question 30

Short Answer

Two types of benefits can contribute to customer value in business markets: ____________________ benefits which are the basic requirements the business marketer must meet to be included in the customer's consideration set and ____________________ benefits which are those attributes typically not required, that assist the customer in selecting a supplier from among a qualified set of potential suppliers.

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Definitions:

Accrual Basis

An accounting method where income and expenses are recorded when they are earned or incurred, regardless of when the cash transaction happens.

GAAP Constraint

Guidelines that restrict or limit certain accounting practices under Generally Accepted Accounting Principles, to ensure fairness, consistency, and accuracy in financial reporting.

Disbursement Basis

Accounting method where expenses are recorded when cash is paid out, rather than when incurred.

CICA Handbook

The comprehensive guide published by the Canadian Institute of Chartered Accountants detailing accounting practices and standards in Canada.