A Key Account Represents a Customer Who

question 18

Multiple Choice

A key account represents a customer who:

• A)buys for an organization with geographically concentrated units.
• B)involves a small number of key organizational members in the purchasing process.
• C)purchases a significant volume as a percentage of a seller's total sales.
• D)All of the above.
• E)Only (b)and (c).

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Definitions:

Relational Interactions

The dynamics and quality of connections and communication between individuals within any social context.

Context

The collection of opportunities and constraints that affect the occurrence and meaning of behavior and the relationships among variables.

Followers

Individuals who look up to or are guided by a leader or influencer in various contexts, such as in social media, organizations, or social movements.

Leadership Process

Leadership process involves individuals (followers) being influenced by others (leaders).