In Formulating Advertising Messages,the Business Marketer Should

question 61

Multiple Choice

In formulating advertising messages,the business marketer should:

• A)emphasize product and technical specifications.
• B)identify general buying criteria of importance to a range of buying center members.
• C)use color and illustrations sparingly.
• D)both (a)and (b)
• E)none of the above

---

Definitions:

Inputs

Resources or information entered into a system for processing or for generating a specific output.

Outputs

The results or products generated from a system or process.

Glycolysis

The metabolic pathway that breaks down glucose into pyruvate, producing energy in the form of ATP and NADH, occurring in the cytoplasm.

Flash Drives

Portable storage devices using flash memory for storing data and transferring it between computers without the need for physical disks.