Which Method for Determining Advertising Expenditures Focuses on the Communications

question 35

Multiple Choice

Which method for determining advertising expenditures focuses on the communications effects of advertising, not on the sales effects?

• A)affordable
• B)percent-of-sales
• C)match competitors
• D)objective-task
• E)arbitrary

---

Definitions:

Job Effectively

The proficiency and efficiency in performing tasks or responsibilities associated with one's employment.

Graphic Rating Scales

Graphic rating scales are tools used in performance appraisals where employees are rated on a scale for various competencies or behaviors.

Halo Errors

Halo Errors occur in performance assessments when the evaluator's overall impression of an individual influences their judgment on specific attributes or tasks.

Distributional Errors

Mistakes made in performance appraisals where ratings are clustered at a particular area of the scale, failing to accurately reflect the actual distribution of performance.