The Balanced Scorecard Measures the Performance of a Business Unit

question 22

Multiple Choice

The balanced scorecard measures the performance of a business unit from:

• A)a customer perspective.
• B)a financial perspective.
• C)a learning and growth perspective.
• D)all of the above.
• E)(a)and (b)only.

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Definitions:

Economies of Scope

Cost advantages companies experience when they increase the variety of products produced, as opposed to increasing the volume of a single product (economies of scale).

Joint Cost Curve

Refers to a graph showing the costs shared by products in the process of being produced together up to a split-off point.

Economies of Scope

Cost advantages that enterprises obtain due to efficient resource utilization in producing a variety of products rather than specializing in a single product.

Learning by Doing

The process of gaining skill or knowledge from direct experience or practice.