Examlex
Which of the following are steps in the planning process that utilizes the Balanced Scorecard and a Strategy Map to build a tightly integrated marketing strategy?
Group Brainstorming
A collaborative idea generation process where members of a group freely share and develop creative solutions or thoughts.
Imagination-Based
Relating to, or characterized by, the creative ability of the mind to form images or concepts of external objects not present to the senses.
Relationship-Seeking Strategies
Plans of action that involve consciously making links between concepts or ideas that are not normally associated with each other.
Analytical Strategies
Approaches or methods used to break down complex information or data into manageable parts for better understanding, decision-making, or problem-solving.
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