Dell Computer Entered into a Strategic Alliance with Lexmark, a Producer

question 16

Essay

Dell Computer entered into a strategic alliance with Lexmark, a producer of printers and ink cartridges, to provide a more direct challenge to Hewlett-Packard (H-P)-the market leader in printer and cartridge sales. Clearly, this will take time and a well conceived strategy by Dell because H-P has about 50 percent market share in printer sales and a huge installed base of printer customers around the world. For this strategic initiative in the printer business, describe how Dell might use a strategy map to illustrate objectives, targets, and strategies as well as measures it might use to assess its performance in this new business.

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Definitions:

Country Marks

Traditional scars or marks on the body, often facial, which are specific to certain African tribes or ethnic groups, serving as identifiers.

Filed Teeth

A cultural practice found in some regions and societies, where teeth are deliberately modified or filed into shapes, often for aesthetic or status reasons.

African-born Slaves

Individuals born in Africa who were forcibly transported to various parts of the world to work as slaves.

Mid-Atlantic

A geographical term referring to the central region of the East Coast of the United States, typically including states like New York, New Jersey, Pennsylvania, Delaware, Maryland, and sometimes Virginia and Washington, D.C.