A Firm That Sells Sophisticated Equipment to Paper Manufacturers (For

question 24

Essay

A firm that sells sophisticated equipment to paper manufacturers (for example,Mead Corporation)learned that the same technology may have important potential in the lucrative food-processing industry. Potential customers here would include firms such as General Foods and Sarah Lee. Suggest several critical issues that this firm should address before embarking on this new strategy course.

---

Definitions:

Unconscious Resistances

Psychological mechanisms that operate without an individual's awareness to block uncomfortable or distressing thoughts and feelings from entering consciousness.

Self-efficacy

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

Ethical Issues

Moral challenges that arise in the practice of professional and personal life, concerning the rightness or wrongness of certain actions and the goodness or badness of the motives and ends of such actions.

Behavior Modification

A psychological intervention technique aiming to change maladaptive or undesirable behaviors through reinforcement, punishment, or other strategies.