One of the Significant Developments in Marketing and Advertising in This

question 15

Multiple Choice

One of the significant developments in marketing and advertising in this new millennium was:

• A)defining and using new technology to reach prospects.
• B)returning the "human touch" to marketing with technology.
• C)limiting the use of creativity in advertising.
• D)use of more durable colors for brighter digital displays.
• E)infecting PCs with viral advertisements.

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Definitions:

Early Christian

Relating to the period of Christianity during its beginnings through to the early Middle Ages.

Great Schism

Refers to the division in the Western Christian Church from 1378 to 1417, which led to competing papal claims, or to the earlier division between the Eastern Orthodox and Western Roman Catholic churches in 1054.

College of Cardinals

A body of senior ecclesiastical leaders in the Catholic Church, responsible for electing the Pope when the papal see is vacant.

Elected Pope

The process by which a new pope is chosen, typically through a papal conclave where cardinals vote in secrecy until a candidate receives a majority of votes.