When Coca-Cola Company Wants to Introduce a Product Such as Vanilla

question 69

Multiple Choice

When Coca-Cola Company wants to introduce a product such as Vanilla Coke, it is involved in:

• A)core branding.
• B)brand extension.
• C)product enhancement.
• D)evolutionary marketing.
• E)none of the above

Identify the factors that influence economic decisions and behaviors, including marginal analysis and opportunity costs.

Understand the basic economic problem of scarcity and how it requires choices that entail opportunity costs.

Describe the functions of entrepreneurs in the economy and differentiate between various economic resources.

Distinguish between macroeconomics and microeconomics and their areas of study.

---

Definitions:

Organizational Culture

The collection of values, beliefs, behaviors, customs, and attitudes that characterizes an organization and guides its practices.

Derived Demand

The demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.

Noncustomers

Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.

Direct Competitor

Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.