In a Report Prepared for the Association of National Advertisers

question 13

Multiple Choice

In a report prepared for the Association of National Advertisers, most companies expected their advertising to:

• A)address a general audience over a general time.
• B)convince a specific number of potential customers to repeat their purchase of the companies' products.
• C)effectively go through a spectrum of marketing communications goals.
• D)increase their dollar sales or increase their share of market.
• E)win a Golden Calf at Cannes.

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Definitions:

Mass Media

Diverse media technologies that reach a large audience via mass communication.

Price Revenue Relationship

The correlation between the price of a product or service and the revenue generated from its sale.

Sales Volume

The total quantity of goods or services sold by a company within a specific period.

Supply Chain Management

The oversight and management of the flow of goods and services from the point of origin to the point of consumption.