________ Is a Research Technique That Has Been Developed to Address

question 35

Short Answer

________ is a research technique that has been developed to address the numerous ways a consumer considers a product, and provide insight into which product benefits are thought to be most important by consumers.

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Definitions:

Mental Predisposition

An inclination or tendency to think in a particular way, often beforehand or without complete information.

Unchanging Stimulus

A stimulus that remains constant and does not vary over time, often used in experiments to test sensory thresholds or responses.

Just Noticeable Difference

The minimal change in stimulation that can reliably be perceived as a difference.

Stimulus Difference

The minimal change in a stimulus that can produce a just noticeable difference in sensory perception.