In Which of the Product Categories Below Would High Brand

question 7

Multiple Choice

In which of the product categories below would high brand recognition NOT be especially important?

• A)beer
• B)a people mover
• C)cigarettes
• D)soft drinks
• E)fast food

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Definitions:

Amortized

Refers to the process of gradually paying off a debt or spreading out the cost of an intangible asset over its useful life.

Intangible Assets

Intangible assets are non-physical assets having value due to their intellectual or contractual rights and may include patents, trademarks, and goodwill.

Trademarks

Symbols, names, phrases, or logos registered or established by use as representing a company or product.

Goodwill

The intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, representing future economic benefits.