The Disadvantages of a Brand-Extension Strategy Include

question 54

Multiple Choice

The disadvantages of a brand-extension strategy include:

• A)thinking the extension can carry the brand.
• B)reinforcing the core brand in the minds of new customers.
• C)diverting marketing focus from the existing brand.
• D)enhancing brand equity after a successful introduction.
• E)saving money on maintaining the brand.

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Definitions:

Statistic

A single measure, calculated from sample data, used to summarize a characteristic of the sample.

Parameter

A characteristic or measure that can define or summarize a particular aspect of a statistical population or model.

Estimation

The process of finding an approximate value of some parameter—such as a mean or proportion—of a population, based on random sample data.

Population Parameters

Numeric values that summarize and describe characteristics of an entire population, such as mean, variance, or proportion.