Based on the Advice of the Late Theodore Levitt, a Marketer's

question 2

Multiple Choice

Based on the advice of the late Theodore Levitt, a marketer's fundamental task is to:

• A)understand the customer.
• B)understand jobs customers need to do.
• C)understand how customers' education impacts their purchases.
• D)understand how customers' gender influences their purchases.
• E)understand customers' media habits.

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Definitions:

Morality

A system of conduct that covers all broadly based, mostly unwritten standards of how people should behave and generally conform to cultural ideals of right and wrong.

Rationalizations

Justifications or explanations that are logically plausible but are actually used to justify behavior or beliefs that are not based on reason.

Unethical Behavior

Actions or practices that violate moral or professional guidelines, standards, or codes of conduct.

American Values

The set of societal norms and ideals that are commonly regarded as being characteristic of the United States, including freedom, equality, and democracy.