The Research Technique Known as Conjoint Analysis Is Utilized in Marketing

question 94

Multiple Choice

The research technique known as conjoint analysis is utilized in marketing to:

• A)weigh diverse consumer demographics.
• B)weigh diverse consumer psychographics.
• C)determine what consumers perceive as the product's most important characteristics.
• D)temper the exuberance of product designers.
• E)find an objective standard.

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Definitions:

Compounded Semi-annually

Interest on an investment or loan is calculated and added to the principal two times a year.

Government of Canada Bond

A Government of Canada Bond is a secure investment issued by the Canadian government, which promises to pay the holder a fixed rate of interest over a specific period of time.

Annuity

An annuity refers to a financial mechanism that delivers a steady flow of payments to someone, usually utilized as a revenue stream for individuals in retirement.

Semi-annual Contributions

Payments or deposits made twice a year into a financial account or investment plan.