When a Product Is in Its Introductory and Growth Phase

question 68

Multiple Choice

When a product is in its introductory and growth phase:

• A)businesses advertise to reinforce brand equity.
• B)businesses advertise to gain a level of awareness and establish a beachhead against competition.
• C)businesses advertise with a broader perspective in mind.
• D)businesses advertise to constantly evaluate their brand base.
• E)businesses take on a longer perspective and focus on brand equity.