In IMC, There Is Less Concern About How a Message

question 8

True/False

In IMC, there is less concern about how a message is delivered and more emphasis on the effectiveness of the total marketing communication plan.

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Definitions:

Episodic Memory

a type of long-term memory that involves the recollection of specific events, situations, and experiences.

Implicit Memory

A type of memory in which previous experiences aid in the performance of a task without conscious awareness of these previous experiences.

Declarative Memory

A type of long-term memory that involves the ability to recall factual information, such as names, dates, and concepts.

Episodic Memory

The ability to recall and mentally re-experience specific episodes from one's personal past.