In Planning Advertising, Which Is a Major Variable to Use

question 74

Multiple Choice

In planning advertising, which is a major variable to use in segmenting a market?

• A)a situation analysis
• B)position of your product in the market
• C)lifestyle
• D)the market-segmentation process
• E)media habits

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Definitions:

Permanent Banishment

The act of expelling someone from a community, country, or organization forever, without the possibility of return.

Cooperation

The process of working together to the same end or engaging in an activity for mutual benefit.

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role and power of situational influences.

Think Alike

A phrase indicating that two or more people have similar thoughts, ideas, or patterns of thinking.