In the Era of Interactivity, the Need for Attention-Getting Creative

question 1

Multiple Choice

In the era of interactivity, the need for attention-getting creative techniques and interest-building advertising formats will be:

• A)critical to the firm's success.
• B)increasing gradually over the next fifteen years.
• C)greatly diminished.
• D)modified to meet the individual consumer's needs.
• E)converted to digitized media.

---

Definitions:

Chocolate

A sweet, brown food made from roasted and ground cacao seeds, typically consumed as candy or used in baking and other dishes.

Piano Lessons

Structured instruction designed to teach someone how to play the piano.

Transitive Preferences

A principle in economics that if an individual prefers option A over option B and prefers option B over option C, then they will prefer option A over option C.

Intelligence

The ability to acquire, understand, apply knowledge, and solve complex problems, often seen as a combination of cognitive functions.