In a Discussion of Psychographics, Which of the Following Is

question 56

Multiple Choice

In a discussion of psychographics, which of the following is false?

• A)is an attempt to explain the significance of differences in demographics
• B)sharpens the search for prospects beyond demographic data
• C)reveals only a skeleton and not a person
• D)challenges good copywriters to appeal to the interests of a specific segment's lifestyle
• E)reveals the soul of a person

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Definitions:

Pregnancy

The condition of having a developing embryo or fetus in the body, after union of an ovum and spermatozoon, which lasts about nine months in humans.

Gender Identity

The fundamental sense of being male or female; it is independent of whether the person conforms to the social and cultural rules of gender.

Male or Female

Refers to the biological sex of an individual, determined by the chromosomes, hormones, and reproductive organs present.

Social Rules

Guidelines for behavior that are accepted by a group or society, dictating what is considered appropriate or inappropriate.