The Best Approach to Take When Making Media Decisions Is

question 92

Multiple Choice

The best approach to take when making media decisions is to:

• A)go with what has worked in the past.
• B)be sure to include interactive media.
• C)be sure to include print advertising in the media mix.
• D)remain media neutral.
• E)rely primarily on ratings to select media.

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Definitions:

Conformity Orientation

A concept in family communication research that describes the extent to which family communication creates a climate that encourages or discourages conformity to family norms and expectations.

Total Marriages

The total number of legally recognized marital unions within a specified population or area at a given time.

Circular Causality

A concept where events are seen as both a cause and an effect in a cyclical pattern, often used in systemic thinking.

Microevents

Small, often unnoticed events or interactions that can have significant psychological or emotional impact on individuals.