Define Niche Marketing and Its Various Types

question 12

Essay

Define niche marketing and its various types.

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Definitions:

Behavioural

Relating to the actions or reactions of an individual or group in response to external or internal stimuli.

Psychographic

Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Environmental Influence

The impact that surrounding conditions can have on individuals' behavior, decisions, and health.

Physical Capabilities

Refers to the various physical functions and activities an individual can perform, often considered in the context of job requirements or athletic performance.