The Affinity Radio Builds with Listeners Carries Over To

question 30

Multiple Choice

The affinity radio builds with listeners carries over to:

• A)the ease agencies have in selling even more time to a client.
• B)the credibility it lends to products or services advertised.
• C)helping clients overlook the "background" phenomenon.
• D)agencies overlooking the limited audience research information available.
• E)station selection transition.

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Definitions:

Regression

A defense mechanism in which the person adapts behavior that was comforting earlier in life to overcome the discomfort and insecurity of the present situation.

Bowel And Bladder

Refers to the management and care of the digestive and urinary systems, respectively.

Hospitalization

The admission of an individual into a hospital or clinic for treatment, observation, or surgery, typically involving an overnight stay.

Regressive Response

A behavior in which an individual reverts to a less mature state, often as a reaction to stressful or traumatic situations.