While a Single Advertising Execution Helps Build the Same Global

question 68

Multiple Choice

While a single advertising execution helps build the same global brand equity, the reality is:

• A)language and art elicit the same emotional responses.
• B)language is easily translatable so it means the same thing globally.
• C)consumers are excited when advertising is presented from a global perspective.
• D)every international brand starts as successful local brand and is reproduced often.
• E)global executions typically elicit empathy when shown globally.