The ____ Is a Comprehensive, Periodic and Systematic Evaluation of the Firm's

question 2

Multiple Choice

The ____ is a comprehensive, periodic and systematic evaluation of the firm's marketing operation which analyzes the market environment and the firm's internal marketing activities.​

• A)environmental audit.​
• B)​marketing audit.
• C)​profit audit.
• D)​annual plan.
• E)​competitive audit.

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Definitions:

Other Comprehensive Income

Income that is not part of net income, including items that have not been realized or that are not typical earnings, such as foreign currency translation adjustments.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that is globally accepted.

Fair Value

The price at which an asset or liability could be exchanged between knowledgeable, willing parties in an arm's length transaction.

Spot Rates

The existing selling or buying price of a certain asset that is ready for instant delivery.