The Major Reason Advertising Agencies Have NOT Implemented the Integrated-Marketing

question 88

Multiple Choice

The major reason advertising agencies have NOT implemented the integrated-marketing brand management approach is:

• A)their lack of focus on the bottom line.
• B)their inability to manage tactical thinking.
• C)their inability to set marketing objectives.
• D)their lack of agreement in where power should reside.
• E)their structure as separate profit centers.

---

Definitions:

Clerical Error

A mistake in documentation or record-keeping that is unintentional and can usually be corrected without legal implications.

Standard-Size

Refers to products or goods made or packaged in sizes that conform to a norm or a set of norms for consistency.

Negligent Misrepresentation

A false statement made by one party to another, where there was no intention to deceive but due to carelessness, leading to damages or losses.

Skills

The ability to perform tasks or duties effectively based on knowledge, experience, and competence.