If, Through IMC, You Successfully Coordinate All Messages from the Various

question 83

Multiple Choice

If, through IMC, you successfully coordinate all messages from the various communications functions, you should expect to:

• A)reduce need for external agencies.
• B)stretch your budget to the limits.
• C)reduce relationship building with customers.
• D)expand the size of the marketing department.
• E)create a unified image for the organization.

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Definitions:

Budgeting

The process of creating a plan to spend your money, allowing for the allocation of funds to various areas.

Actual Results

The real financial outcomes achieved by a business over a period, which can be compared against budgeted or forecasted figures for analysis.

Personnel Expenses

Personnel expenses are costs associated with employing staff, including wages, benefits, and taxes.

Client-visits

Client-visits refer to the number of times clients visit a business or service provider, often used to measure customer engagement or service utilization.