The Reasons Why Marketers Are Irreversibly Restructuring the Way Their

question 37

Multiple Choice

The reasons why marketers are irreversibly restructuring the way their businesses operate and rethinking the agency-client relationship include:

• A)consolidation in the retail universe.
• B)ease in reaching mass numbers of consumers.
• C)increasing mass nature of media.
• D)increasing numbers of cable television stations.
• E)contraction in media choices.

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Definitions:

Percent Equivalent

The representation of a value as a fraction of 100 to indicate its proportion of the whole.

Mixed Number

A number consisting of an integer and a proper fraction, such as 3½.

Decimal Equivalent

The decimal form representation of a fraction or percentage.

Percent Equivalent

The percentage representation of a fraction or decimal.