Brand Managers and CMOs Are Less Likely to Take Risks

question 2

Multiple Choice

Brand managers and CMOs are less likely to take risks because:

• A)they've learned that failure is a valuable learning experience that ultimately leads to promotion.
• B)they usually have about 18 months to succeed.
• C)they have an extended timeframe in which to fulfill profit goals.
• D)they fear much reliance on nontraditional integration of technology.
• E)they have been trained to be conservative in MBA programs.

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Definitions:

Pulmonary Plexus

A network of nerves located near the lungs that helps regulate the constriction and dilation of the airways and blood vessels in the lungs.

Parasympathetic Fibers

Parasympathetic Fibers are part of the nervous system that conserves energy by slowing the heart rate, increasing intestinal activity, and relaxing sphincter muscles.

Sympathetic Fibers

Nerve fibers that are part of the sympathetic nervous system, which regulates the body's involuntary responses.

Breathing Rates

The number of breaths taken per minute, an important indicator of respiratory health and function.