In Dealing with Specialized Media, Media Planners Must Now Factor

question 24

Multiple Choice

In dealing with specialized media, media planners must now factor in which of the following?

• A)their costs
• B)their ability to meet the clients' ego demands
• C)their additional weight against prime prospects
• D)the digital bandwidth
• E)the measure of interactivity

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Definitions:

Sublimation

The process by which material moves from a solid phase directly into a vapor, as occurs when a glacier loses ice molecules directly to the air.

Equilibrium Line

The zone in a glacier where the losses of ice and snow balance the accumulation of ice and snow.

Accumulation

The process of materials or energies gathering together over time, often resulting in a gradual increase in amount or the formation of a new structure.

Air Temperatures

The measure of how hot or cold the air is, typically reported in degrees Celsius or Fahrenheit, a fundamental aspect of weather and climate.